There are two tabs presented to you when visiting an Advertiser specific page.
Dashboard
Heading to a specific Advertiser that has been created, you will see a Dashboard devoted to the top level metrics for this advertiser. It shows the following metrics starting at the top:
Top: Today’s Spend, Impressions, and eCPM. These metrics also show Yesterday’s total amounts, as well as the month-to-date (MTD) total amounts. Revenue numbers default to USD.
Middle:Two bar chart graphs showing the daily breakout of Spend and Impressions. The date range can be adjusted using the drop down above these bar charts.
Bottom: A table that is also affected by the date range selection mentioned above. This table can be exported by clicking the export to csv button. The column headers can be shifted left and right based on how you would like see this table by clicking the individual dimension/metric and dragging it left or right. Additionally, you can manage the dimensions and metrics you see in this table by clicking the
button on the right of the table headers. Finally, in this table, you can quickly see the metrics for this specific advertiser’s campaigns:
Campaign
Ad Requests
Ad Opportunities
Fill Rate (Ad Req)
Fill Rate (Ad Ops)
Impressions
eCPM
Total Revenue
...