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Viewing an Advertiser

Viewing an Advertiser

Owned by John Marchesini
Last updated: Nov 01, 2024
2 min read

There are two tabs presented to you when visiting an Advertiser specific page.

Dashboard

Heading to a specific Advertiser that has been created, you will see a Dashboard devoted to the top level metrics for this advertiser. It shows the following metrics starting at the top:

  • Top: Today’s Spend, Impressions, and eCPM. These metrics also show Yesterday’s total amounts, as well as the month-to-date (MTD) total amounts. Revenue numbers default to USD.

  • Middle: Two bar chart graphs showing the daily breakout of Spend and Impressions. The date range can be adjusted using the drop down above these bar charts.

  • Bottom: A table that is also affected by the date range selection mentioned above. This table can be exported by clicking the export to csv button. The column headers can be shifted left and right based on how you would like see this table by clicking the individual dimension/metric and dragging it left or right. In this table, you can quickly see the metrics for this specific advertiser’s campaigns:

    • Campaign

    • Ad Requests

    • Ad Opportunities

    • Fill Rate (Ad Req)

    • Fill Rate (Ad Ops)

    • Impressions

    • eCPM

    • Total Revenue

You can manage the dimensions and metrics you see in this table by clicking the image-20241030-165547.png button on the right of the table headers. Take a look inside to see all the metrics available!

Additionally, the left vertical navigation bar gives you the ability to create a new campaign, as well listing out all the campaigns that have been created for this specific advertiser. Underneath Select campaign: you can search and filter this list to specific campaign(s). Clicking the image-20241030-183316.png button will sort the campaigns accordingly by campaign name.

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