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Tag Constructor

Tag Constructor

Owned by John Marchesini
Last updated: Dec 06, 2024
1 min read

In this tab you can add / remove parameters from the VAST tag URL by simply clicking on them in the list on the right side of the page. Once the tag is configured, you can simply copy it by clicking image-20241101-224635.png and share with the partner. 

image-20241101-224729.png

Important information regarding the key name-value pairs you can select in the Tag Constructor:

In general…

  • for in-app/ctv: we need &app_bundle, &app_name, &app_store_url

  • for web: we need &site_url

 

For IndiCue to correctly recognize web or in-app/CTV ad requests the following conditions are required…

  • If it's an in-app/ctv ad request, we expect all general parameters AND &app_bundle, &app_name, &app_store_url, while &site_url could be blank.

  • If it's a web ad request, we expect all general parameters AND &site_url. While &app_bundle, &app_name, &app_store_url could be blank.

  • If all in-app/ctv and web parameters are filled in, we consider this ad request in-app/ctv.

 

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