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IndiCue Demand Partners & Prebid Adapters

IndiCue Demand Partners & Prebid Adapters

IndiCue supports a range of built-in demand integrations, categorized into two primary types:

  1. Fully Integrated (oRTB Demand Partners) – Directly integrated demand sources that participate in real-time bidding (RTB) through OpenRTB. These require only the addition of an ID to activate.

  2. Supported (Prebid Server-to-Server Adapters) – Prebid adapters within IndiCue that allow publishers to connect with demand sources via Prebid Server (S2S). These adapters may require additional setup but enable header bidding within a CTV-focused environment.

This document provides a comprehensive list of each category.

Fully Integrated (oRTB Demand Partners)

IndiCue natively supports the following oRTB demand partners, allowing real-time bidding through OpenRTB connections with minimal setup (just adding an ID):

  1. OneTag

  2. OpenX

  3. StickyADStv

  4. Connatix

  5. Sonobi

  6. Colossus

  7. Epsilon

  8. Smaato

  9. The Trade Desk

  10. Sovrn

  11. InMobi

  12. Bidswitch

  13. Pulsepoint

  14. Smarty

  15. Sharethrough

  16. Consumable

  17. Appnexus

  18. Tappx

  19. Pubmatic

  20. Index Exchange

  21. Verizon

  22. AMX

  23. Unruly

Supported (Prebid Server-to-Server Adapters in IndiCue)

In addition to direct oRTB integrations, IndiCue also provides built-in Prebid Server-to-Server (S2S) adapters, allowing publishers to leverage header bidding for increased competition and revenue optimization in a CTV-first environment. These adapters may require additional configuration beyond just adding an ID.

  1. 33Across

  2. Adform

  3. Adkernel

  4. Adsinteractive

  5. Adtarget

  6. Adtelligent

  7. Adyoulike

  8. AMX RTB

  9. Appnexus

  10. Axis

  11. Between

  12. Cadent Aperture MX

  13. Colossus

  14. Conversant

  15. Deepintent

  16. DMX

  17. E-planning

  18. ElementalTV DSP

  19. EMX Digital

  20. FreeWheel

  21. GumGum

  22. Improve Digital

  23. Index Exchange

  24. InMobi

  25. Krushmedia

  26. Lockerdome

  27. Media.net

  28. MGID

  29. NoBid

  30. OneTag

  31. OpenX

  32. Outbrain

  33. Pubmatic

  34. PulsePoint

  35. Rise

  36. RTB House

  37. Rubicon

  38. Sharethrough

  39. Smaato

  40. Smart AdServer

  41. SmartHub

  42. Smile Wanted

  43. Sonobi

  44. Sovrn

  45. Streamkey

  46. Stroeer

  47. Synacor Media

  48. TheMediaGrid

  49. TripleLift

  50. Ucfunnel

  51. Unruly

  52. Unruly (Video)

  53. Verizon Media

  54. VideoByte

  55. Yieldmo